Who is Don?

Often a single drop of outside perspective can create a ripple of change to spark your full potential.

Don Larson is a husband & dad, a thankful grandpa, a successful business man and most importantly he helps individuals and leadership teams see their challenges, opportunities, and decisions through a wider, more dynamic lens. Rather than offering one-size-fits-all solutions, Don guides clients to explore situations from multiple angles, uncover blind spots, and challenge assumptions that may be limiting growth. His approach is rooted in the belief that clarity and innovation come from broadening one’s thinking — not narrowing it.

Drawing from a career that spans entry-level sales to the CEO role — including founding, scaling, and successfully exiting his own companies — Don brings real-world business insight to every coaching conversation. He works closely with business owners, CEOs, Individuals and leadership teams from companies ranging from small start-ups to $500M, helping them navigate the human and strategic complexities of leadership. His coaching is immersive and personal, focused on expanding a client’s perspective to foster open-mindedness, creativity, adaptability, and effective problem-solving.

Ultimately, Don’s role as a Perspectives Coach is to equip others with the mindset to make more informed decisions, build stronger teams, and unlock new potential and possibilities. By helping clients shift how they see themselves, others, and the road ahead, he enables them to lead with greater clarity, confidence, and long-term impact — no matter the size or stage of their business.